BLU Speed

	The combination of logos and colors illustrates the spirit of professionalism and commitment of BLU management in providing services to the community by implementing healthy business practices based on the principles of efficiency and productivity while still maintaining accountability.
	Inspired by leaves, the BLU Logotype has sharp characteristics on one side and flexible on the other. (sharp = commitment) (flexible = flexible, agile, responsive) BLU is expected to follow the philosophy of leaves in financial management independence and benefits for the community.


BLU is expected to be able to adapt quickly to global dynamics, be responsive in thinking and acting, and be agile in taking the necessary concrete steps, but still maintain good governance as a vital part of government.
SYNERGY	PROFESSIONAL	EFFECTIVE	EFFICIENT	DIGITAL
Building cooperationto create valueplus	Work according tohigh standard of results	Maximum effort inservice deliveryquality	Using sourcespower carefully andefficient	able to utilizedigital transformation opportunities
Key Behaviors: Actively explore and develop potential for cooperation Opening up opportunities for collaboration with various parties Increase the trust of partners and service users	Key Behaviors: . Improve competence to answer dynamic challenges Realizing better quality of service governance Totality in providing the best service Committed to realizing sustainable services	Key Behaviors: Have a clear vision, mission and goals Execute the right strategy based on priority scale Oriented towards high performance and service expectations Creating productivity that has a wide impact	Key Behaviors: Using resources economically Simplification of service procedures Building a conducive and environmentally friendly work atmosphere	Key Behaviors: Adaptive to demands of change Proactive in developing service innovations Keeping up with technological developments

LOGO AND VALUE TRANSFORMATION

APPLICATION FOR USE OF LOGO AND VALUE

Company Logo

Used as an agency identity that is permanent and will not be changed for a long period of time. For example: Agency Nameplate, Building Identity, Business Card, etc.

Logo and Values

Used as an agency identity that is temporary and can be replaced quickly. For example: Official Letters, Stickers, Publications and Communications, Pamphlets, Leaflets, Electronic Media, etc.